Resources
Explore in-depth knowledge from mabcx experts and help your business meet 21st century challenges.

The Customer Experience Ecosystem
We’ve seen a client organization suffer from a massive decrease in order input for no apparent reason. The market was strong, and the product was in good demand. It took 6 months to

The CX Pyramid
Providing a great customer experience is the result of year-long efforts. It’s the pinnacle of your work to bring customer focus to the organization. What

21st century customer
Traditional companies are having a hard time these days. Premium car brands are losing more than half their customers every lease cycle. The other half

Customer touchpoints – moments that matter
It’s an oddly satisfying feeling to unbox an Apple product. Guided by little tabs that need to be pulled, following a charming sequence, the content

Customer Journey
The Customer Journey is the sequence of all related steps that a customer makes when buying a product or service. It starts much before the

Understanding product orientation vs customer orientation
The business landscape has changed in the 21st century. The key to a company’s survival is understanding how to evolve in this new environment. Central
Videos
Gain an even deeper understanding of customer-centricity by watching our videos. Each video provides practical knowledge that helps your grow your business.

Customer Moments # 1 – follow-up – Well-meant efficiency is not enough to win a customer
In this video you can see the conclusion about why well-meant efficiency is not enough to win a customer.

Customer Moments # 1 – Well-meant efficiency is not enough to win a customer
Today we have a special video, in which we present a recent experience we had as customers. In our conversation, we reflect on efficiency and

Customer experience: a tough sell?
In this video, we want to show you in 4 minutes how to convince your leader to invest in customer-centricity. We decided that the best
Customer Moments
Here you find examples of customer moments that we have experienced in our everyday life.

The little things
This is a little piece of paper stapled to a bag that had my burger and fries in it. As a customer, I love extra